Join Nate Matherson as he sits down with Matthew Kay for the fiftieth episode of the Optimize podcast. Matthew is a seasoned SEO consultant who brings a wealth of experience in technical SEO from his role at an agency focusing on B2B SaaS companies. In our episode today, Nate and Matthew explore essential SEO strategies shaping the industry. They discuss the significance of internal linking, the evolution of SEO practices, and the impact of Google’s algorithm updates on content strategy. Matthew also shares insights into the technical side of SEO, highlighting how small, strategic changes can significantly affect a site’s performance. Listen to Matthew share everything you need to know about effectively aligning SEO with business objectives, especially for B2B SaaS companies. Matthew gets tactical, sharing his approach to SEO audits, reporting, and the significance of creating high-quality, authoritative content. Closing the episode is our popular lightning round of questions!  Learn More About Matthew Kay Matthew Kay has been building and scaling things on the internet for well over a decade. He has worked with a variety of fast growing companies over the years as a consultant and SEO agency side. While he is energized by all aspects of growth and marketing, in recent years, his deepest focus has been on technical SEO, analytics/reporting, and programmatic SEO.  LinkedIn: https://www.linkedin.com/in/matthewgkay/ Twitter: https://twitter.com/matthewgkay?lang=en Website: https://matthewgkay.com/