Welcome to ‘Other side of the Business Card’ with Haig Armaghanian, Corporate Transformation Entrepreneur and Strategic Consultant.   In this series, Haig brings you incredible highlights from his Clubhouse room ‘Haig’s Business Winners’, a room that brings together leaders, industry experts, entrepreneurs, start-ups, and those willing to share their business experiences and learn from others.   This week on the show Haig is joined by Brian O’Keefe, C . Brian has over 16 years of corporate storytelling experience coaching others to communicate in a way that people are more likely to make the right decision and take action accordingly.   They explore the importance of storytelling, communication, persuasion, decision making and taking action in your organisation. Brian shared how businesses can deliver ideas to people by using different tools to communicate their message in an interesting way.   In this episode you will learn: Brian’s background and how he got into corporate storytelling. How to make advice more tangible  How to make your story more interesting Ways to use other stories to improve your own storytelling   As you will hear on this show, Other Side Of The Business Card is a look behind the scenes of how high achievers create and run multi-million-pound companies, what strategies they use to scale businesses and what knowledge and insights allow them to create successes, across all areas of their lives, not just in the boardroom.    Having worked as the trusted advisor to some of the world's biggest businesses, Haig's mission with this show is to give you access to the mindset and thought processes from some of the world’s top leaders to discover what drives these innovative individuals. How do they create and run multi-million-pound companies, what strategies they use to scale businesses and what knowledge and insights allow them to create successes, across all areas of their lives, not just in the boardroom. Having worked across 40+ countries Haig’s philosophy is to build passionate partnerships, so expect a deeper level of conversation than you might normally hear from titans of industry, as he uncovers what makes top performers great.    For more information about what has been shared on this episode head to https://linktr.ee/HaigArmaghanian