IDE researcher Frithjof Wegener joins Ianus Keller for the second Freedive at the IDE 50 years jubilee, where they converse with Kevin Shahbazi on how to implement true circularity in large companies such as Philips, and Kevin’s plans for sustainability with Board of Innovation. References in this episode: Conny Bakker & Marcel den Hoorn – ProductsThatLast.nl Harvard Business Review: hbr.org Board of Innovation – Free innovation tools: boardofinnovation.com/tools/