Ever wondered what's involved in starting a new outdoor clothing brand? Cathy and Wayne are joined by Artilect Co-Founder Trent Bush to chat about the incredible amount of passion, science, skill and global logistics involved in getting a product from concept to shelf. Based in Boulder Colorado, Artilect offer men's and women's ethically produced base layer, insulation and waterproof clothing packed full of  innovative technologies and centered around the outdoor user.  This is a fascinating behind- the-scenes insight into the passion, knowledge and expertise poured into technical outdoor garments. Listen ,learn, laugh and if you are able, please consider donating to our chosen charity: Young Minds Matter Appeal | Brathay Trust See our full range of Artilect: Artilect (climbers-shop.com) For more expert knowledge on outdoor clothing: Clothing — The Joe Brown Outdoor Academy To keep your kit working for as long as possible: Repairs and Servicing I — The Joe Brown Outdoor Academy Other outdoor Gear Chat Episodes you may be interested in: Episode 1: Waterproofs - I'm Wet Through to My Undies (buzzsprout.com) Episode 2: Layering - The Joy of Moisture Management (buzzsprout.com) Episode 12: Insulated Jackets - Snug As A Bug (buzzsprout.com) Episode 34: Women's Technical Clothing Fit and Function (buzzsprout.com) Episode 41: How To Keep Warm With Dr Down (buzzsprout.com)