In this thought provoking episode I welcome the amazing Michelle Feeney, founder of Floral Street, back on the podcast for a chat about all things sex and scent. Michelle and I discuss the way that some perfume is sold to us and why in many ways it feels outdated and demeaning. As consumers what do we actually want from our fragrances? Is it all about attracting someone else or should it be more about what makes us happy and if so should the advertisers re-consider their messaging and imagery? This episode will make you question what fragrance stands for and how as consumers we should expect to be spoken to by the markettiers with the big budgets who don't always seem get it right.