Jonathan Jackson is the co-founder and partner at WeShouldDoItAll, which he started with his wife Sarah Nelson Jackson. The name is born out of a simple intention, that designers should not be confined to a singular expertise. In the words of Robert A. Heinlein, “specialization is for insects.” WSDIA has dabbled in everything, including branding, spatial, environmental, interactive, and print projects. They’ve collaborated with Nike, The National Museum of African American History and Culture, Spotify, Samsung, and ESPN. "I think it's human nature that people want to put a title on you or put you in a box in a certain way. We are constantly trying to fight that. Constantly trying to hold a mirror to ourselves and see how the world sees us and try to combat that." In this episode, you will learn the power of not having a self-limiting mindset, and how important it is to have diverse voices in the room when creating design and culture.