William Peterson is taking over Sydney with sourdough
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When William Peterson and his sister Sophie took over the family business, Infinity Bakery, in 2010, William had one thing on his mind – growth. But the brutal hours of baking and the siblings’ differing visions for the future of the business created deep family friction, and they quickly lost their way. When a move to a new location went pear-shaped, William had to figure out if he could have his cake and eat it too.
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