Welcome to the latest episode of Paper Talk Podcast! Today, we're excited to host the talented paper artist and creative entrepreneur, Poy T. Granoti of Summer Space Studio. Poy shared her valuable insights on navigating the ever-changing landscape of social media, the importance of branding for creative businesses, and harnessing the power of Pinterest to drive success. What You’ll Learn in Episode 135: Changes in social media algorithms and how they impact artists. Strategies for maintaining a healthy relationship with social media. The importance of branding and how it can help creative businesses stand out. Insights into utilizing Pinterest for reaching target audiences and driving revenue. Tips for researching keywords and understanding the user journey on Pinterest. An overview of Idea Pins on Pinterest and recent changes to the feature. Balancing personal and promotional content on social media and finding a unique voice. Poy's personal experience with sponsorship opportunities and promoting products. Sneak peeks into Poy's upcoming projects and her approach to creating holiday-themed paper art Below you’ll find a sneak peek into our stimulating discussion. While we'll be sharing some helpful tips, we encourage you to listen to the full podcast episode for the complete conversation and to truly immerse yourself in Poy's expertise. So, without further ado, let's explore the fascinating world of social media, branding, and Pinterest! Staying Sane in the Ever-Changing Social Media Landscape In today's digital age, social media platforms like Instagram and TikTok have become integral to the success of creative entrepreneurs. However, navigating the ever-changing landscape of these platforms can often feel like a rollercoaster ride. We had the pleasure of discussing these challenges with the talented Poy. Algorithm changes are one of the major hurdles that creators and artists face on social media. Poy shared her insights on the impact of these changes and how they can affect visibility and engagement. But fear not! Poy also offered valuable tips on how to maintain your sanity amidst these fluctuations. One of the key takeaways from the episode was the importance of setting boundaries. It's easy to get caught up in the never-ending cycle of posting, commenting, and chasing algorithms. Poy reminded us of the significance of being present and taking breaks to avoid burnout. By creating a healthy balance between work and personal life, we can approach social media with a refreshed mindset and better focus on our creative endeavors. Listen to the episode to hear more about the importance of adapting to new technologies like AI in marketing and how to stay ahead of the curve. Branding and the Power of Personality Branding plays a crucial role in the success of any creative business. On the podcast, we explored how showcasing personality alongside products can create a strong connection with your audience and set you apart in a crowded social media landscape. When it comes to branding, it's not just about having a logo or a catchy tagline. It's about creating a consistent and authentic brand voice that resonates with your target audience. Poy shared her experiences and emphasized the power of injecting your personality into your brand. By letting your true self shine through, you can forge a deeper connection with your followers and create a loyal community. During the podcast, Poy's genuine enthusiasm and personal touch stood out. Her presence on social media extends beyond showcasing her paper flowers. This approach has allowed her audience to feel like they knew her, creating a sense of familiarity and trust. By infusing her own unique personality into her brand, Poy effectively differentiated herself from competitors and built a devoted following. We encourage you to reflect on your own brand voice and consider how you can infuse your personality into your business. What sets you apart? What makes your creat