In a world where skydiving was his biggest thrill, Rohan Hayes never expected that a new passion would come soaring into his life. As he reminisces about his exhilarating experiences and the burnt-out skydivers he encountered, little did he know that his path would take an unexpected turn.  👉 His professional journey began in the commodities industry before discovering a passion for marketing and winding his way into tech. This approach has made him a firm believer in a more systematic formula for growth. And then, he co-founded Snitcher, a B2B Lead Generation & Sales Acceleration. How did Snitcher change the game for Rohan? Stay tuned to find out. In this episode, you will be able to: Discover actionable insights from the SaaStock conference experience Gain a competitive advantage with Snitcher's visitor identification platform, turning anonymous website visitors into potential leads. Understand how to build a brand in the era of AI content. The key moments in this episode: 00:00 - Introduction  03:06 - The SaaStock Experience  07:53 - Where does Snitcher fit into the modern MarTech stack? 11:23 - The road to $1 million ARR with 3 people 14:50 - Driving qualified traffic to your website 16:03 - Account-based approach to growth 20:17 - How an upstart brand can compete with entrenched category gorillas 23:36 - PLG: guiding not selling in free trials 33:14 - CSM role in a SaaS business 36:01 - How to build a brand in the era of AI content