In this episode, we dive deep into the intricacies of modern marketing with Eric Holtzclaw. Eric, a visionary and a serial entrepreneur, brings over 30 years of experience in tech and marketing to the table. Today, Eric is a Founding Partner and Chief Strategist at Liger, one of Inc. 5000’s fastest-growing companies of 2022, where he’s able to combine his three loves: business, technology, and people, and guide businesses to find their identities and core values, craft their visions, and establish their brands. Eric has also contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” We discuss the complexities of today's marketing landscape and discover strategies for success. Tune in to learn how to master the 'Modern Day Marketing Maze.' --Timestamps: 02:35 - The modern marketing maze06:24 - How being a marketer became complicated09:35 - The BATCOM framework (Branding, Awareness, Traffic, Conversion, Optimization, Maintenance)11:46 - Balancing Demand Gen & Lead Gen14:56 - Creating content that converts20:48 - Career development in marketing22:53 - Marketing & AI disruption29:31 - How marketing's function has changed