We explore Casey Cheshire's journey from running a marketing automation agency to embracing the power of podcasting in creating genuine B2B connections.  Casey Cheshire is a lifelong marketer, serial entrepreneur, and adventurer. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. He also serves as a Fractional CMO to several growing B2B professional service firms. In this episode, Casey shares his insights on the limitations of traditional, automated marketing methods and how podcasting opens up a world of authentic, one-on-one conversations with prospects and customers.  Delving into the practicalities and the transformative potential of this approach, Casey provides valuable perspectives for businesses looking to deepen their customer relationships and drive growth in a meaningful way.  Join us for a conversation that redefines the essence of customer engagement in the B2B space. -- Links: https://www.linkedin.com/in/caseycheshire/ https://ringmaster.com/ More about: Explore: https://hop.online/ Follow the Host, Paris Childress: https://www.linkedin.com/in/parischildress/ Subscribe to Paris Talks Marketing: https://paristalksmarketing.transistor.fm/ -- Timestamps: 02:44 Marketing Myth Busting 05:57 Podcasting for customer engagement & Conversational Marketing 12:25 Growing a podcast audience 20:07 The right approach to inviting podcast guests 25:56 The future of marketing and why everyone should be a media brand 33:15 Advice to Casey's younger self about career and passion 34:53 Longevity and personal routines