Join us as William Ballance, CEO of Lavender 💜, unfolds the journey from a sales representative to a groundbreaking entrepreneur, transforming the sales email landscape with AI-driven innovations. A sales rep turned startup founder, William Ballance is the co-founder and CEO of Lavender.ai, a tech startup that uses communication psychology and AI to help salespeople write more effective emails faster. Explore the intersection of AI and sales email strategy with Lavender's William Ballance. Learn more about: How William's experiences shaped Lavender's developmentLavender's unique approach to optimizing sales emails through AI, balancing automation and personalizationHow AI is transforming sales strategiesHow Lavender built its brand and community through a focus on authenticity and user engagement-- Links: https://www.linkedin.com/in/wmb1/ https://www.lavender.ai/ More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Intro 02:27 SaaS parties & community-led marketing 07:25 Lavender's target user base, focusing on Gen Z & their approach to sales emails 11:07 The Story of Lavender, the AI-powered email marketing platform 13:58 The role of personal branding for Lavender, a founder-led brand 22:06 Misconception: LinkedIn InMails don't work 23:56 The impact of AI and automation on personalization in outbound cold emails 33:13 Lavender’s marketing strategies and experiments 40:49 How building virality into content and products has impacted Lavender's growth