In this episode, Emmet Gibney shares his insights on affiliate marketing for SaaS businesses.  Emmet Gibney is the CEO of Rewardful, an all-in-one affiliate management software for businesses using Stripe or Paddle for payments. Rewardful was founded in 2018, and fast forward to today, it has thousands of customers worldwide. We explore common myths and misconceptions about affiliate marketing, its evolution in the past decade, and key strategies for building a successful affiliate program.  Emmet shares his three principles for launching an affiliate program:  1) Making it easy for affiliates to earn money 2) Running an affiliate program professionally 3) Continuously recruiting new affiliates Tune in to learn how you should strategize your SaaS affiliate marketing initiatives! -- Links: https://www.linkedin.com/in/emmetgibney/  https://www.rewardful.com/ More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Intro 02:01 Common affiliate marketing myths 04:09 How has affiliate marketing changed over the years 07:17 How to build an affiliate marketing program for SaaS 20:34 How quality content can help affiliates sell better 23:58 Partnerships with review sites 33:48 The future of AI and marketing