In this episode, we explore the world of SMS marketing. Our host, Paris Childress, interviews Georgi Petrov, founder and CEO of NitroPack, as they discuss the benefits of SMS marketing, its use cases, and debunk common myths. Georgi also discusses his success within the Shopify ecosystem and highlights the importance of user-centered product development.  Georgi Petrov is the Founder and CEO of NitroPack & the Founder of SMSBump (exited to Yotpo). NitroPack helps ecommerce, content publishers and web agencies achieve outstanding website speed optimization results.  Yotpo SMSBump lets D2C brands grow sales&revenue using SMS automations with stunning ROI and conversion rates. It is an SMS marketing & automation app for Shopify.  As Georgi shares in our discussion, SMS marketing is a more personal and underused channel than email. Learn how companies can benefit from SMS marketing, especially for running targeted campaigns.  -- Links: https://www.linkedin.com/in/georgipetrov/ https://nitropack.io/ https://smsbump.com/ More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Intro 02:23 Busting Myths About Core Web Vitals 04:40 The Importance of SMS Marketing 06:33 SMS Open Rates and Conversion Rates 07:53 Use Cases for SMS Marketing 12:43 Acquiring Opt-ins for SMS Marketing 17:32 Georgi's Career Journey and Running Two Companies 21:26 Success of SMSBump in the Shopify Ecosystem 27:24 Final Tips for Entrepreneurs