In this podcast episode, we spoke with Andreea Stefan, the SEO Lead at Planable, a social media content collaboration and approval platform. Andreea Stefan has spent the last 8 years in marketing agencies and client-side, creating and executing SEO strategies, building SEO teams, and managing resources for organic growth. Now, she is the SEO Lead @ Planable.io. In the last 2 years at Planable, her focus has been building their topical authority from the ground up, setting up a healthy SEO foundation, and scaling content production without sacrificing quality. They started this year with 30,000 monthly organic visits, and they're now at 80,000+. They've doubled the number of revenue-generating blog posts, and they've seen a 250% increase in ARR from organic traffic. We discussed the approach Andreea took in driving a 250% increase in ARR and doubling organic traffic to Planable's website by focusing on a thorough SEO foundation and effectively strategizing content.  We covered several pivotal components of their strategy, such as:  Content pruningProper keyword and persona researchCreating detailed content briefsLeveraging AI but also capitalizing on expert opinions for a unique content touchAnd collaborative efforts among freelance writers and in-house team.With their focus on quality over quantity and a spectrum of content that caters to the different stages of their customers' journey, Planable has created a recipe for a winning organic strategy. --Links:https://www.linkedin.com/in/andreea-stefan/https://planable.io/ More about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ --Timestamps:00:00 Intro03:14 Busting SEO Myths: The Power of Internal Linking07:44 The Importance of High-Converting Blog Posts09:48 The secret behind Planable's Organic SEO Growth11:35 The Process of Content Pruning and Refreshing/20:31 Building a Comprehensive Keyword Mapping & Persona Research23:00 Introducing Planable: A Content Collaboration Tool28:28 The Content Editorial Calendar30:27 The Art of Keyword Research and Intent33:51 How to Write Successful Content Briefs37:40 The Impact of AI on Content Creation42:05 Planable's Content Promotion Strategy