In this episode, we dive into the forefront of SaaS marketing strategies with Caya, CEO of Slidebean. Caya Jose Cayasso, a seasoned entrepreneur with a flair for storytelling, currently spearheads Slidebean, a venture-backed startup established in 2014, as the CEO. Nestled in the heart of New York City, Slidebean assists founders in pitching to investors through its innovative SaaS product and specialized consulting agency. Since stepping into the role of host for the company's YouTube channel in 2018, Caya has navigated the brand to become one of the platform’s most-watched startup-centric channels, fast-approaching the 500,000 subscriber milestone. Caya shares insights on leveraging AI in content creation without incurring Google's penalties, debunking common marketing myths, and the transformative journey of Slidebean's marketing approach from focusing on SEO to producing impactful YouTube content. --Links:https://www.linkedin.com/in/caya/https://slidebean.com/ More about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ --Timestamps: 00:00 Introduction03:24 Busting Marketing Myths: AI Generated Content06:45 From 0 to 150,000 Monthly Website Visits13:14 Slidebean's Marketing Team for Their SEO Strategy17:27 The Future of Content Creation: AI and Human Collaboration21:45 The Power of Video Content for Creating a Media Company30:22 Advice for B2B SaaS Marketers on Creating YouTube Video Content32:52 The Role of TikTok in B2B Marketing35:44 Final Thoughts and Advice