This episode of Paris Talks Marketing features Roshan Cariappa, a marketing leader at Vymo, discussing the evolution and contemporary strategies in SaaS marketing, particularly in sales engagement. Roshan Cariappa is an engineer turned founder turned marketer - he has spent the last 15 years with early stage tech startups, doing the zero to one across sales, product, and marketing.  He heads Marketing at Vymo - the Sales Engagement Platform of choice for the World's leading Financial Institutions and also runs The Startup Operator podcast, which curates wisdom from India's best founders, operators, and investors. He lives in Bangalore with his wife and is a recovering writer and musician in his free time.  Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders. -- Links: https://www.linkedin.com/in/cariappack/https://vymo.com More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 01:39 Busting Myths in Sales Engagement and Marketing 04:24 The Art of Enterprise Marketing 10:01 How to Create a Successful Marketing Campaign? 13:52 Navigating Global Markets 20:39 LinkedIn and Reducing Dependency on Paid Channels 22:46 Embracing AI: The Future of Marketing and Sales Engagement 29:25 The Creative Side of a Marketer 30:39 What the Future Holds for Vymo?