In this episode of Paris Talks Marketing, Paris interviews Andres Klaric, co-founder and co-CEO of Fuse, a company revolutionizing loan origination software for financial institutions with a next-gen loan origination system (LOS) that simplifies lending through self-serve customization, a low-code API builder, and a personalized agent portal. Over the last decade, Andres worked on Wall Street, investing in tech and business services. This gave him an acute awareness of the issues slowing down lenders from achieving their highest potential, ultimately leading to starting Fuse with his cofounder, Marc Escapa. Drawing from his background, Andres shares his entrepreneurial journey, the challenges of transitioning from banking to SaaS, and the insights that led to the creation of Fuse. The discussion covers the significance of referrals, the inception of outbound marketing efforts, and the role of conferences in growing the business. Andres elaborates on the major issues tackled by Fuse, including the cumbersome legacy systems in loan origination, and how their solution provides efficiency, customization, and improved user experience for financial institutions. They also discuss the sales and marketing strategies essential for reaching enterprise customers and the future of inbound marketing for Fuse. -- Links: https://www.linkedin.com/in/andresklaric/ https://www.fusefinance.com More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:12 Andres Klaric's Journey: From Wall Street to SaaS Entrepreneurship 07:44 How to Select the Perfect Co-founder? 09:37 Introducing Fuse: Revolutionizing Loan Origination 15:41 Navigating the Challenges of Enterprise Sales and Go-to-Market Strategies 24:29 Leveraging Technology and Personalization in Sales Outreach 27:30 The Role of Inbound Marketing and Website Optimization 31:16 Exploring Paid Search and SEO Strategies 33:34 Final Thoughts