This episode of Paris Talks Marketing features Marc Rutzen, CEO and co-founder of HelloData.ai, discussing the impact of generative AI on SEO strategies.  Marc shares his journey from founding his company, achieving profitability without external funding, to leveraging AI for efficient real estate data analysis. The conversation also touches on the sustainability of SEO practices in the age of AI, the company's approach to product development, and marketing strategies that have contributed to their success. HelloData.ai uses AI and machine learning tools to help real estate investors and property managers instantly analyze multifamily rent and expense comps, optimize rental pricing, benchmark expenses, and improve deal flow in any market.  -- Links: https://www.linkedin.com/in/marcrutzen/ https://www.hellodata.ai More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:36 The Journey of HelloData.ai: From Startup to Market Fit 04:42 The Impact of AI on Real Estate Data Analysis 13:54 HelloData.ai's Marketing Strategy 18:08 Unlocking SEO Success with AI  23:56 Leveraging AI for Content Creation 29:14 Exploring the Future of Search and SEO 36:18 Final Thoughts