In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada.  Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importance of personal touch in the gig economy, strategies for driver recruitment and retention, and marketing techniques that have helped Dlivrd carve its niche.  -- Links: https://www.linkedin.com/in/theheff/ https://www.dlivrd.io More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:14 What is Dlivrd? 05:11 Dlivrd's Unique Selling Proposition 11:23 The Strategy Behind Driver Recruitment and Retention 16:43 Market Differences 22:46 How Dlivrd Connects with Local Businesses 25:34 Building Brand Awareness and Market Strategy 29:02 Chris's Entrepreneurial Journey 38:50 Customer Support and the Role of AI in Streamlining Operations 40:25 Embracing Non-scalable Actions for Growth