Dr. Mario E. Martinez, a clinical neuropsychologist, established the Biocognitive Science Institute™ in 1998. He developed a theory of mindbodyculture he calls Biocognition to suggests how cognition and biology coemerge with their cultural history in a bioinformational field that seeks maximum contextual relevance. Mario Martinez's theory of biocognitive science proposes that the brain learns to interpret symbols and their biological correlates from cultural contexts. He is the proponent of cultural psychoneuroimmunology (how cultural beliefs affect the regulation of nervous, immune, and endocrine systems). The plasticity of our brain allows for reversals of dysfunctional behavior learned from the cultural reality we weave to perceive our world. Biocognitive Science Institute www.biocognitive.com