In this Partnering Leadership conversation, Mahan Tavakoli interviews entrepreneur Julie Rosenthal, CEO of strategic communications agency JR Communications, about her 20-plus-year journey building her business. Julie candidly shares the story of starting the company after getting laid off and joining a leadership program that connected her with her first client.  Julie Rosenthal provides insights into pivoting her firm's offerings to stay relevant in a changing industry and forging trusted client partnerships over time. Julie reflects openly on mistakes made early on and how she transformed obstacles into growth opportunities. Women leaders will especially appreciate Julie's transparent advice on setting boundaries with clients, seeking help from mentors, standing up for fair compensation, and evolving her leadership approach to empower others. Her journey offers an inspirational model for building an agile, purpose-driven services business. Actionable Takeaways: - Hear how a significant career setback inspired Julie to launch her company and the surprising catalyst that brought her first client. - Learn how Julie spearheaded a financial turnaround as board chair by seeking help, building consensus, and persevering. - Discover Julie's approach to bringing value through relationship-building and intangibles like "providing therapy." - Understand why women entrepreneurs must "think like men" and self-promote more. - Get insights on Julie's tips for younger women leaders to "stick to your guns." Connect with Julie Rosenthal JR Communications Website       Julie Rosenthal LinkedIn      Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website