"Simplify and amplify" "Entertainment- Not as Propaganda"- so many good quotes in this interview with marketing expert, creative, brander. Mike Tankel talks about his work in the MENA region and China. He talks math and entertainment. And somehow he makes it all equal out. Robust, firm and sometimes jovial, Mike offers creatives kernels of gold. Listen and learn. Maybe laugh a little. Mike is an experienced entertainment marketing executive known for strategies and campaigns across everything from major studio franchises to independents to Chinese film. Through his company, To Be Continued, LLC, he is focused on helping content creators apply marketing thinking pre-production in order to better dress, finance and market their properties via strategic integration, content incubation, creative acceleration and audience management. Michelle Zeitlin asks questions that bring out his range of experience and point of view. Michelle is the President of More Zap Productions & Management LLC and the host of Passion to Power. She interviews people who can engage, enlighten and entertain. All things Creative are shared in this series Morezap.com