August, 1958. Nissan ad man Yutaka Katayama, known to most as Mr. K, is in Sydney, Australia was leading a two car team of Datsun 210s in the brand’s first official motorsport event.The brand had gotten its start barely 20 years ago, and was now in Australia to build brand recognition for their impending global expansion. It was a huge gamble. And one that would pay off. But how are the histories of Datsun and Nissan intertwined?? How did Yoshisuke Aikawa’s leadership turn Japan into an automotive manufacturing powerhouse? And how did Mr. K revolutionize automotive advertising and bring prestige and recognition to Nissan and Datsun worldwide? Today on Past Gas, the first of our two-part series on DATSUN. Thanks to our sponsors: Need to hire? You need Indeed. Just go to https://Indeed.com/PASTGAS right now and support our show by saying you heard about Indeed on this podcast. Go to https://SHOPIFY.COM/gas now to grow your business–no matter what stage you’re in. More about Show: Follow Nolan on IG and Twitter @nolanjsykes.   Follow Joe on IG and Twitter @joegweber. Follow Donut @donutmedia, and subscribe to our Youtube and Facebook channels!   Don’t forget to subscribe to the podcast for free wherever you're listening or using this link: http://bit.ly/PastGas. If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: http://bit.ly/PastGas. Learn more about your ad choices. Visit podcastchoices.com/adchoices