In payments, as it is in life, a simple question is often wrapped in complexity. The complexity of the payments acceptance landscape, with an increasing number of stakeholders and technology providers, changing regulations and rules, and Issuers implementing new authentication and authorization mechanisms - any one or a combination of these could lead to major and minor impacts to the operational and financial performance of a business. And while this has been the case for several decades, we find ourselves in a macroeconomic environment that requires us to find operational efficiencies, which places the payments team under increasing pressure to maximize the number of successful payments, lower the cost of accepting payments, and support customer acquisition to drive incremental revenue. Long story short, these “simple questions” are being asked more often and at higher organizational levels. Why are simple questions hard to answer? Yvette Bohanan talks with Klas Bäck, Founder and CEO of Pagos Solutions, and Glenbrook’s Drew Edmond.