In Episode 231, Samantha Gordon and Simon Skinner discussed the orchestration framework they developed to help our clients decipher a somewhat overused term in the industry. It was a great discussion, and if you missed it, I recommend you give it a listen. We covered a lot of ground in that episode that sets up this conversation with John Lunn, CEO and Founder of Gr4vy. While preparing for this podcast, John observed that “every merchant has an orchestration platform; they just don’t call it that.” That struck a chord as incredibly insightful. Merchants, at least those with the engineering resources to do so, have been adding software infrastructure to their operations to improve authorization rates, handle tokenization, route to different networks, and a host of other capabilities that simply do not come with the basic developer API toolkit. Those without engineering teams to help automate these capabilities are left to manual or ad hoc means to manage their operations. Either way, operational gaps often lead to lost revenues, increased costs, and sub-optimal customer experiences. Using the orchestration framework to guide our conversation, we discuss how orchestration is enabling merchants to do things differently—with more latitude and agency over their payments operations. We invite you to delve into this episode, which shifts the conversation from “What is orchestration?” to “Why is orchestration so powerful?” It's a valuable discussion you won't want to miss.