One of the misconceptions many entrepreneurs fall victim to is the allure of high revenue numbers. Rebecca dispels the myth of chasing revenue for its own sake, labeling it a "vanity metric." Understand profitability as revenue alone does not guarantee financial success. Focus on making your business profitable from the outset. In this episode of Perfectly Mentored, Jason is joined by Rebecca Minkoff, the visionary behind a $100M fashion brand, and she shares her invaluable insights. The conversation kicks off with a pivotal question: Do you want to be a designer or build a brand? Rebecca delves into the distinctive behaviors and strategies required for each path, emphasizing the transformative power of persistence and the ability to ask for help. She shares candid anecdotes, from navigating challenges to making tough business decisions, offering a behind-the-scenes look at building a brand synonymous with lifestyle. Topics Covered: Pursuing unicorn status. [02:15]Embodying the lifestyle associated with the brand. [04:07]The key skills of asking for help and persistence. [07:30]The mindset of perseverance. [09:31] Want to work with Jason one-on-one? Click Here Connect with Jason Portnoy WebsiteInstagramTikTok Like the episode? Watch and support us on YouTube. Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!