Instead of boasting about your life, show us what you know. Visuals speak louder than words. Demonstrate a quick fix, a safety tip, or a before-and-after transformation. Your actions are your best story. In this episode, Jason and Dan Fleyshman, owner of Elevator Studio, drop some truth bombs on why brands need to shift their focus from being the hero to making their customers the hero. Plus, Dan spills the beans on the pitfalls of transactional marketing and the secret sauce to keeping customers happy. Tune in for the pro tips on building a personal brand, from the power of consistency to the magic in sharing your everyday expertise, even if you're just Joe from Alabama fixing roofs! Topics covered: Target's donation and narrative Alignment [02:10]Building brands over direct Sales [04:16]Focus on long-term customer satisfaction [05:18]Personal brand building tips [08:24]Collaboration for audience growth [10:03]Creating shareable content [11:24] Want to work with Jason one-on-one? Click Here Connect with Jason Portnoy WebsiteInstagramTikTok Like the episode? Watch and support us on YouTube. Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!