003 Six Weapons of Influence of Robert Cialdini
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The book I talked about. This is a GEM!!!
Please note: This is an affiliate link so if you buy this book I might earn 40 cents! Nobody's gonna accuse me of doing this just for the money! :-)
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Published 02/16/16
Today I interviewed Terry Lancaster. Terry makes loud, "in your face" car commercials which bring customers into car dealerships. He explains why these ads convert so well.
Here are some notes about Terry's commercials:
"Different" gets noticed
People act out of urgency or greed
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Published 01/26/16
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