For fifty years-- just around the time television was born-- game show personality Bob Barker has been a guest in almost every home in the United States and, later, the world. And while this perennial, ever-friendly game show host always brought a sense of fun to every project he’s worked on, he couldn’t be more serious about animal rights. From throwing down the gauntlet 20 years ago at the Miss USA pageant with his very public anti-fur stance, to sending Price is Right viewers off with a friendly reminder to spay and neuter their pets at the end of every show, Mr. Barker has become an enduring part of American culture. Bob’s retirement from The Price is Right in 2007 has not slowed down his work on behalf of animal welfare, including continued work with the DJ&T Foundation (http://www.djtfoundation.org), a non-profit foundation he established in 1994 that subsidizes low-cost spay and neuter clinics and voucher programs for dogs throughout the country. Priceless Memories, a book recounting his favorite moments of his career in television, his life-long love affair with late wife Dorothy Jo, and their shared love of animals, comes out in April 2009.