Today, I want to turn our attention onto the world of social media marketing, and on Twitter in particular. Social media is huge these days, as we all know (unless you've spent the last decade under a rock), and social should obviously be a big part of any photographer's marketing plan. But are...

Becoming a better professional photographer also about expanding your business horizons to see what's going on outside the photography industry. Adopting new concepts from business and marketing thought-leaders who are not photographers can actually breathe new life into the way you see your own...

Lead-magnets might sound like some weird machine you'd find in a superhero action movie, but their real power is to give your marketing the kick in the pants it needs to get people in front of your camera.   Not all too sure about what they are, who they're meant to attract, what they're made...