Episodes
Are you working in a way that is truly supportive to your strengths? Or are you still trying to make someone else’s process work for you? There are definitely ways that you work that are best for you. There are also strategies and techniques to build an impactful business that could yield amazing results for someone else and fall completely flat for you because they don't highlight your strengths. In this episode, I’m exploring how my ADHD is forcing me to rethink the way I work and how...
Published 08/11/21
My grandma Coffee and I have this wild belief that time speeds up right after Labor Day. Every year as September inches closer (especially around the end of the July) my grandmother starts threatening to talk with me less because according to her "If we start talking about holidays, it's going to be New Year next week". I always laugh it off but she's not wrong.   Once September ushers in the official end of the Summer, it feels like we are on a sprint to the end of the year. The pressure...
Published 08/04/21
We all have our BS (belief systems). Some of those thoughts and beliefs aren't helping us grow but instead, they are holding us back. More than ever we need leaders. We need people to step into the things that they were called to do. In this episode, I'm talking about the 4 myths that are holding you back in your creative business and what you can do about it.  Show Notes - https://pimpyourbrilliance.com/85 Links: Join the Brilliance Lounge - https://brilliancelounge.com/ Take the FREE...
Published 06/09/21
Like you, I have a list of things that I would love to accomplish this year and a life that often feels like it’s bursting at the seams with all of the things left for me to complete. It’s a little overwhelming, to say the least. That’s why I spend 20 minutes every week planning and organizing the chaos. If you really want to maximize your productivity and check those boxes next to your goals, you have to learn how to plan your week. In this episode, I’m sharing my foolproof method for...
Published 06/02/21
In honor of Mental Health Awareness Month, I wanted to share a bit about my recent ADHD diagnosis. I initially mentioned being recently diagnosed on episode 109 where I shared my lessons learned after 12 years of entrepreneurship. At this point, it has been about 2 months and I finally feel settled. I've accepted the diagnosis. I've adjusted to the medication and now I'm figuring out how I work best. Show Notes - https://pimpyourbrilliance.com/113 Important Links: Become a member -...
Published 05/26/21
Today I want to take a different spin on visibility. Most of the conversations on visibility center around boosting our own visibility but what about our creative neighbors? How are we supporting and boosting the visibility of others? Here’s the thing: No creative entrepreneur is truly self made. Think about it. We’ve all benefited from the kindness and generosity of other content creators and creative business owners sharing their insights and knowledge. That’s what has made the internet...
Published 05/19/21
Is fear holding you back from showing up and being visible online? If it is, I want to share a secret with you. When I started this podcast 4 years ago, it freaked me out to record on my own. I was perfectly fine doing interviews but the solo shows made me break out into a cold sweat. Recording solo shows meant that I had to stand on my own expertise, offer my point of view, share my insights, opinions, and overall try to sound smart. No pressure! All of that brought up feelings around...
Published 05/12/21
For the next few episodes of the podcast, I'm focusing on the theme of 'getting visible'.  Let's get visible! Visible! *Sang in my Olivia Newton-John voice* Increasing your visibility as a creator and business owner is important to the overall success of your business. I want to explore some ways that we can do that for ourselves and our creative neighbors. To kick things off, I'm sitting down with my friend Alisha Robertson of the Purpose to Service podcast and artist Christa David to...
Published 05/05/21
Today’s episode is pretty special because it was 12 years ago that I filed the articles of organization with the state of Florida and made my business official by making it an LLC (a limited liability company). I did that all the way back in April 2009. Fast forward to April 2021, a whole 12 years have passed since I started on this journey to entrepreneurship. It has been a wild ride. There are definitely highs and lows. Of course, I wanted to share this occasion with you. I figured the...
Published 04/28/21
There are many schools of thought when it comes to pricing.  Some creative entrepreneurs offer lower prices, while others prefer a premium pricing structure. What if you could do both? Well you can by using a visual tool called a value pyramid.  In this episode, I’m spilling the beans about value pyramids. I’m sharing what a value pyramid is, the benefits of using one, and how it can help increase your business income. If you have ever wondered, how to offer value to the various segments...
Published 04/21/21
How much should I charge? Am I charging enough? Should I discount my price? Pricing is a huge pain point for creative entrepreneurs. It’s the difference between being overworked and underpaid instead of a thriving entrepreneur. In this episode, I'm sharing the 5 common pricing mistakes made by creative entrepreneurs. Show Notes - https://pimpyourbrilliance.com/107 Important Links: Become a member - https://brilliancelounge.com Follow me on Instagram - ...
Published 04/14/21
Money is such a loaded topic because we all arrive into adulthood with different stories or views about what money and wealth mean. This opens the door to so many feelings around the idea of making money as a creative business owner and worthiness when it comes to financial compensation. Seriously, think about some of the money messages that you received as a child. Which of those did you carry into adulthood? Probably more than you'd like to admit. Those early money messages set the stage...
Published 04/07/21
We’ve been talking all month long about creating content that sells. The one element that we haven’t discussed is video, so I called on my video content queen XayLi Barclay to serve as my co-host. XayLi is an online video coach and Thinkific expert helping creative entrepreneurs feel more confident on camera. She’s one of my favorite people on the internet and has been a guest on the show twice already (episodes 8 and 53). In this episode, we talk about how video benefits your brand, how to...
Published 03/24/21
With all of the things you need to be doing in your business, trying to figure out what to write or post about probably isn’t a problem you feel excited about solving. Today I want to talk about how you generate stellar content ideas that attract the right people and make you look like an expert. I’m going to share a strategy that I use to brainstorm my content ideas. Bonus points that this strategy will make you look super knowledgeable. And that’s what you want! You want people to stumble...
Published 03/17/21
Likes and shares are cool, but sales are the real flex. Without sales, your business isn’t a business, it’s an expensive hobby. So why do so many creative business owners focus on creating content that generates likes and shares versus sales? Marketing involves a lot of content. Think about it. From podcasts to emails to TikTok, they all involve content creation. This is why your focus should be on creating content that helps presell your offers instead of pursuing vanity metrics. Likes and...
Published 03/10/21
Are you still struggling to create an effective content strategy for your creative business?  Most creative business owners and coaches are operating without a clear or effective content strategy. They create content for the sake of having something to post versus focusing on ways that their content can help them reach their goals. The online world is extremely noisy and it’s only getting louder. If you’re looking for a way to stand out amongst the masses of creators, business owners, and...
Published 03/03/21
In episode 99, I talked about why you need to launch your digital product versus going straight to passive sales. The reason being that launching gives you the best chance at attracting buyers quickly especially if you have a new or small audience. But what happens after the launch? How do you keep the sales rolling in? That’s what we’re going to talk about today. In this episode, I’m sharing the one thing stopping you from getting consistent sales and what you need to do about it.  Show...
Published 02/24/21
In a few weeks, The Brilliance Lounge membership will be opening its doors to new members. The Brilliance Lounge is a membership community for solopreneurs and business owners who want to learn how to create and launch digital products. Today's show is going to give you a head start on figuring out what's the right type of digital product to create for your audience. I have lots of thoughts on this and a few of them might surprise you. So in this episode, I’m sharing things to consider when...
Published 02/17/21
When it comes to selling online, a question I get asked quite a bit is "whether or not launching my digital product is necessary"? While the concept of passive income and making money while you're asleep is definitely sexy, that's not a realistic goal with a new digital product or even a service. You definitely need to launch. So today I am talking about why you need to launch your digital product versus going straight to passive sales.  Show Notes - https://pimpyourbrilliance.com/99 ...
Published 02/10/21
Thinking about creating a digital product? Great, but first we need to talk. While digital products are a nice addition to your offers and income streams, too many business owners are fumbling the bag before they ever sell a single one. Why? They're making easy and preventable mistakes. In this episode, I'm breaking down the 4 most common mistakes creative entrepreneurs make when creating a digital product.   Show Notes - https://pimpyourbrilliance.com/98/ Links: Join the Brilliance...
Published 02/03/21
In this episode of Pimp Your Brilliance, I’m answering questions from the community about everything from how to market yourself online to my own business journey. Show Notes - https://pimpyourbrilliance.com/97/ Links: Join the Brilliance Lounge - https://brilliancelounge.com/ Follow the show on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/podcast/
Published 01/27/21
It's a new year and I have a message for you. If you want to have a break-out year in your business, I think it comes down to one key thing... being loud. In this episode, I'm sharing what I want you to know heading into 2021 + my word of the year. Show Notes - https://pimpyourbrilliance.com/96/ Links: Join the Brilliance Lounge - https://brilliancelounge.com/ Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/
Published 01/13/21
Have you started to prepare your creative business for 2021 yet? I've been thinking about how I can prepare my business for the new year in a way that feels manageable. Right now is the perfect time to work on those overlooked tasks like cleaning up and organizing your businesses backend.  In this episode, I'm sharing 9 simple ways to prepare your creative business for the new year. Each of these items is actionable and should take you no longer than 30 to 45 minutes to complete. These are...
Published 12/03/20
Digital products are still one of the most versatile ways to make money with your creative business. You can create them for every niche online business and at a variety of price points. The key to creating a successful (aka profitable) digital product is nailing down 3 crucial pieces of information. That's what I'm breaking down today! In this episode, I'm sharing 3 things you must know before creating a digital product.   Show Notes - https://pimpyourbrilliance.com/95/ Community Survey...
Published 11/18/20
Let's face it, the holiday season can be rough. As a creative business owner, there's a lot of pressure to hustle through the holidays. But what if we took a different approach and intentionally planned for a productive and low-stress holiday season? Today I want to share a few simples ways to survive the holidays while still being productive and stress-free This episode originally aired on November 14, 2018. Show Notes - https://pimpyourbrilliance.com/42 This episode is sponsored by the...
Published 11/11/20