PIM is core of future Marketing
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“Great work Thomas to gather so many different usages of Product Information Management.
Many interesting examples from B2C, but I would hope to hear more about B2B applications, preferably industrial usages.
And there was a short episode on “outside-in” data from a retailer, but it was far too fluffy, I would like to hear more examples where the product information is being improved based on customers’ activities. Like going from Web 1.0 to 2.0 decades ago.”
Hugo110904 via Apple Podcasts ·
Sweden ·
07/09/19
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