In this conversation, Marshall, Nick, and Brian discuss the concept of charging $100 an hour in the detailing business. They emphasize the importance of understanding what it truly means to charge $100 an hour and the factors affecting the hourly rate. They also highlight the need for realistic expectations and the challenges of achieving a high hourly rate. The conversation touches on the importance of refining oneself, processes, and relationships to level up in business. They also discuss the need to let go of certain beliefs and practices that may hinder growth. In this conversation, Nick, Brian, and Marshall discuss the importance of understanding the financial aspects of running a detailing business. They emphasize the need to focus on making money and not getting caught up in chasing perfection. They stress the importance of knowing your numbers, including how much you make per hour and job. They also discuss the benefits of offering 30-day terms to customers and the importance of maintaining a 40-hour workweek to avoid burning out employees. The conversation concludes with the reminder that business is tough, but with the right mindset and understanding of financials, success is possible. Takeaways Charging $100 an hour in the detailing business requires a realistic understanding of what it truly means and the factors that affect the actual hourly rate. Achieving a high hourly rate requires refining oneself, processes, and relationships. It is important to let go of beliefs and practices that may hinder growth and success in business. Having a growth mindset and being open to learning and adapting is crucial for leveling up in business. Focus on making money and not getting caught up in chasing perfection. Know your numbers, including how much you're making per hour and per job. Offering 30-day terms to customers can lead to long-term relationships and increased revenue. Maintaining a 40-hour workweek is important to avoid burning out employees. Business is tough, but with the right mindset and understanding of financials, success is possible. Chapters 00:00 Introduction and Neighbors 03:13 Understanding the Reality of Charging $100 an Hour in Detailing 07:52 The Importance of Refining Oneself, Processes, and Relationships 14:26 Letting Go of Beliefs and Practices that Hinder Growth 33:33 The Importance of Making Money 35:19 Chasing Perfection vs. Making Money 43:38 The Basics of Running a Business 45:21 The Importance of Consistent Income 46:47 Understanding the Math of Business 53:55 The Consequences of Ignoring Financials