** Support Planet B612 on Patreon: https://patreon.com/juliesworld** In this episode, I speak with Dr. Elie Diner, a former scientist turned marketer. He specializes in content marketing, SEO, and science communication. We end up talking a lot about how “marketing” is perceived in the science community, why SEO matters, and why storytelling is a crucial element in getting your brand or messaging out to more people. Introduction (0:00:30) Former scientist turned marketer (0:01:08) Is “marketing” a dirty word in science? (0:02:01) Dr. Diner’s work as a scientist (0:03:02) When did he decide, “that’s it, I’m done”? (0:05:07) Why go into Marketing? (0:06:30) Cultural differences in scicomm (0:10:10) “Science shouldn’t be marketed!” (0:11:38) Writing in marketing (0:12:43) What kind of clients does he work with? (0:16:51) Communicating with the public (0:18:56) Is there an organization that tackles science misinformation? (0:21:11) The importance of storytelling (0:23:02) How does Dr. Diner come up with a story? (0:25:39) SEO and making a story enjoyable to read (0:28:12) How to get people to find you on Google searches (0:29:17) Doing SEO with a limited budget (0:32:00) SEO long-tail keywords (0:34:34) Knowing your target audience (0:38:11) Clients who don’t follow professional advice(0:40:15) Reinforcing authenticity within clients (0:43:38) What makes Dr. Diner different from all of the other marketers? (0:45:20) Workaholism (0:48:16) A sense of play (0:50:18) What are Dr. Diner’s dream marketing campaigns? (0:53:01) The preference to work independently (0:54:37) Visit Werd Lab: https://werdlab.com/ Dr. Diner on LinkedIn: https://www.linkedin.com/in/eliediner/ Follow Dr. Diner on Twitter: https://twitter.com/elie_diner As mentioned on the show, learn more about James Randi: https://en.wikipedia.org/wiki/James_Randi Visit Planet B612 on the web: http://planetb612.fm/ Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm