Planet Driven Brands Podcast Kati Ohens. Kati has an emotional story to tell. You'll be amazed at how her new dog helped her turn vegan... ...and then how she started her zen-like entrepreneurial journey to the Plantcraft brand she now leads. Apparently Kati 'makes meat out of green bananas'! Find out also about how she describes her consumers as a 'beautiful generation'. Kati is an advocate of the proteinaholic view of the world and thanks Johan Rockstrom from Stockholm Resilience for her switch to where she is now For Plantcraft the mission is simply to 'empower people to make their own choices' as they deliver plant-based deli foods which are also healthy. And it's not about the money. As Kati says: "It's not an existence anymore, where we can just do things for profit or money or short term gains !" Here, in Planet Driven Brands Podcast Kati Ohens shares some powerful thoughts as to how we can guard against doing just that! If you'd like to meet Kati digitally here is her LinkedIn profile About The Podcast The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet. We are about changing the world, one brand at a time. Brands have positive impacts on consumers and we want to bottle that! We will highlight brands as drivers for change and the role they play as influencers. This is a library of useful content for all to share. It's our small contribution. If you enjoyed this please do tell someone! If you'd like to subscribe please do so here: SUBSCRIBE Recruiting Thought Leaders We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift! It may be a lofty aim; who knows, let’s find out. If you'd like to come on the show, I'd love to hear from you Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile! Here’s the RSS feed for the podcast should you wish to copy it! If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show Thanks for listening to the Planet Driven Brands Podcast Kati Ohens.