Planet Driven Brands Podcast Shannon Falconer. Shannon is a true pioneer, pushing at the boundaries of what is feasible. Cultured meat is a phenomenon in the making and Shannon is leading the way in developing this for our pets. And it's sustainable credentials are overpowering. Hear what drove Shannon to use her scientific skill to build the Because Animals project. And why she chose pets ahead of humans! Also, for us uninitiated, we get a fools guide to cultured meat and its possibilities Its a divisive subject for many, but her message is pretty simple, as she says: "Cultured meat is meat. It is not a meat alternative; what cultured meat is, it is a type of meat made in an alternative way!" Here, in Planet Driven Brands Podcast Shannon Falconer shares some of her thoughts on animal rights and how we can change our food system to alleviate this. If you'd like to meet Shannon digitally here is her LinkedIn profile About The Podcast The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet. We are about changing the world, one brand at a time. Brands have positive impacts on consumers and we want to bottle that! We will highlight brands as drivers for change and the role they play as influencers. This is a library of useful content for all to share. It's our small contribution. If you enjoyed this please do tell someone! If you'd like to subscribe please do so here: SUBSCRIBE Recruiting Thought Leaders We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift! It may be a lofty aim; who knows, let’s find out. If you'd like to come on the show, I'd love to hear from you Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile! Here’s the RSS feed for the podcast should you wish to copy it! If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show Thanks for listening to the Planet Driven Brands Podcast Shannon Falconer.