Planet Driven Brands Podcast James McInnes. James is a leader, and with that comes responsibility. James is thriving in this environment, which has spawned the growing success that is Odd Burger, Canada's first plant-based burger joint! On this show, James reveals the key drivers of change and what made him and his plant-based brand. We get an insight into James and his quest to create a more sustainable planet. He is convinced that brands play a critical role in how we will change and evolve. But furthermore he believes modern culture needs seismic, societal change. He is a passionate advocate that everything is in 'the taste' and that plants are the solution. This is his mission and he wants all of us to follow,  as he says: "I love that other people are also celebrating plants just as they are, because they're great. We need more of this in the World, for sure!" Here, in Planet Driven Brands Podcast James McInnes shares some of his thoughts on how we need cultural change and more plants in our diet. If you'd like to meet James digitally here is his LinkedIn profile About The Podcast The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet. We are about changing the world, one brand at a time. Brands have positive impacts on consumers and we want to bottle that! We will highlight brands as drivers for change and the role they play as influencers. This is a library of useful content for all to share. It's our small contribution. If you enjoyed this please do tell someone! If you'd like to subscribe please do so here: SUBSCRIBE Recruiting Thought Leaders We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift! It may be a lofty aim; who knows, let’s find out. If you'd like to come on the show, I'd love to hear from you Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile! Here’s the RSS feed for the podcast should you wish to copy it! If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show Thanks for listening to the Planet Driven Brands Podcast James McInnes.