Planet Driven Brands Podcast Geraldine Stark. Geraldine has had a lifelong passion to change the way we treat animals and here she discusses how she plans to do it with Refarm'd This is a fascinating story of how business and farming can collaborate in developing new ways to use land and help bring much needed investment and capital to farmers who need it. By looking at the dairy farm supply chain Geraldine has set out to work with farmers to switch their expertise from dairy to plant milk. Essentially the same system but with plants as the source as opposed to pregnant cows! Geraldine discusses her passion and demonstrates how Refarm'd will assist everyone within that supply chain to create a better system for a better world. She mentions how she was inspired by Jay Wild and his film '73 Cows' and how she is now working together with Jay to get Refarm'd going. She wants to do this with farmers for the sake of the animals As she says: "If the farming industry continues to breed billions of lives into this industry every year, it's never ending. So we need to have more impact on this and to stop this production!" Geraldine, like all our panellists, is passionate not only about her role but the role everyone is playing in creating a better future and here she is very clear of the role farmers can play. Here, in Planet Driven Brands Podcast Geraldine Stark shares this passion and experience with us. I think you'll love it and I certainly enjoyed the chat :) If you'd like to meet Geraldine digitally here is her LinkedIn profile About The Podcast The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet. We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that! We will highlight brands as drivers for change and the role they play as influencers. This is a library of useful content for all to share. It's our small contribution. If you enjoyed this please do tell someone! If you'd like to subscribe please do so here: SUBSCRIBE Recruiting Thought Leaders We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift! It may be a lofty aim; who knows, let’s find out. If you'd like to come on the show, I'd love to hear from you Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile! Here’s the RSS feed for the podcast should you wish to copy it! If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show Thanks for listening to the Planet Driven Brands Podcast Geraldine Stark