This conversation is with Robert Cheeke in celebration of his upcoming new book, The Impactful Vegan. In this book, Robert addresses what vegans can do to leverage their own strengths to save more lives and make the biggest difference for animals and the planet.  As you may know, Robert is sometimes referred to as the “Godfather of Vegan Bodybuilding”, as he adopted a vegan lifestyle in 1995. Today he is the author of several books including the recent New York Times bestseller, The Plant-Based Athlete. He is considered one of the world’s most influential vegan athletes and tours the world sharing his story of transformation from a skinny farm kid to champion bodybuilder.  We discuss: His primary motivation to pursue bodybuilding Determining your own strengths and skills Behind the scenes ways to make an impact Certain types of activism that may have the opposite effect Reasons to purchase vegan options at non-vegan restaurants Whether you should avoid Starbucks because of the non-dairy milk upcharge Why the “green premium” is the barrier to large-scale change  Connect: Instagram | @robert.cheeke Facebook | The Imactful Vegan Twitter | @RobertCheeke   Pre-order The Impactful Vegan now! https://impactfulvegan.com/  Resources: The Humane League The Good Food Institute  Dharma Voices for Animals  Connect with me: @casswarbeck Shop Nella, The Performance Probiotic: Use code CASS10 at checkout. Theme music: Tyler Gaudon & audio editing and processing: Wyatt Pavlik *Please appreciate that any information discussed is not intended to be a substitute for professional medical advice, always seek the opinion of a physician or qualified healthcare provider.*