Sean Carter is the founder and Design Director at Carter Hales Design Lab. Sean’s an extremely talented graphic designer that’s been in the agency game for 30 years now and someone whose creativity and eye for detail that I really respect. Full disclosure, there will always be a part of me that is heavily indebted to Sean because he is the beating heart of the team that helped us create Four Fox Saké when it was still embryonic. I’ve had the pleasure of spending time at the design lab in Vancouver, and we also stood side by side on stage in Shanghai as we collected the award for “Best Luxury Alcohol Packaging Design in the World” back in 2016. This is a conversation I’ve been wanting to have for a long time, life got in the way, but I’m very happy that we got there in the end. If you work in the fields of design, branding and marketing then the benefits of tuning in are obvious, but even if you aren’t involved in these worlds, there’s plenty in here to chew on with regards to creativity, self-expression, the relationship between commercial growth and personal growth, the trials and tribulations of entrepreneurship (he is after all someone who has been eating what he kills ever since he left university), and why it’s imperative to take some risks, and stay out of the safe and mushy middle. I hope you enjoy this conversation as much as I did. Links: https://carterhales.com/  LinkedIn: @sean-carter Home of the podcast: Coach & Speaker Profile: www.michaelxcampion.com LinkedIn: @michaelxcampion IG: @michaelxcampion Mentions: Four Fox Saké The Wickaninnish Inn