If you’re in sales, it’s only a matter of time before someone tells you to “work harder” or “we need more activities (dials, emails, voicemails, social, mailers, etc).” But is this really the silver bullet to hitting your number in sales? Just work harder? If every sales reps works harder, will they crush their quota and hit their number? Or should sales work smarter by doing more research and having more insights on every lead they contact? Brandon Bornancin, Founder of Seamless.ai, and Gabe Larsen, VP of Growth at InsideSales.com, discuss whether sales should work harder or work smarter to improve their contact rates. Gabe and Brandon will go over tips, tricks, and techniques, on how sales can effectively prioritize their leads to improve their selling motion.