Building an Integrated Sales & Marketing Engine w/Phillip Anderson @BCG
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Description
How can inside sales leaders be better, faster, and cheaper to help their companies transform and successfully go-to-market? What is the next generation of sales organization bringing to the table to facilitate the ever-changing landscape? In this episode, Philip Andersen, Partner & Managing Director at BCG, discusses how sales teams can build an integrated sales & marketing engine using inside sales techniques and processes.
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