GFA403. In this episode of the Global From Asia podcast, our guest Kitty Lai shares her expertise in the world of ecommerce branding. Kitty discusses her journey in the ecommerce industry and highlights the differences between starting a brand for ecommerce versus traditional methods. She emphasizes the core considerations when starting a new ecommerce brand and provides valuable insights on common pitfalls and mistakes to avoid. Kitty also emphasizes the importance of packaging and shares tips and strategies for choosing the right packaging for products. For full show notes, check out GlobalFromAsia.com/packaging/.