7 months later follow up interview with Bae Juice Tim O’Sullivan. It captured his creative thinking and journey of launching a life style brand. Started from e-commerce to off-premise (retail) and later to on-premise. What is the meaning of stay cool and niche. For example, place a pink bathtub with full of Bae Juice at live event to be cheeky. My first chat with him was captured here https://open.spotify.com/episode/4x34Q6mms5E94lVlppanys?si=XR_Rt26CTpmbCs5RsRseJg