The concept is simple: You create the content your target audience is searching for, they find it, and your podcast grows as a result.  But Search Engine Optimisation (SEO) isn't just as straightforward as that, unfortunately. There are nuances, best practices, and stiff competition from rival content creators.  On season 16 of Podcraft we're leaning on the expertise and experience of our team here The Podcast Host and Alitu. On this episode, I'm joined by Sean, who is a full stack growth marketer. Sean knows a thing or two about SEO, and he's here to help you polish up your own search game, no matter what stage you're at.  Mentions & Resources How to Make a WordPress Website for Your PodcastKeyword SEO for PodcastersGoogle Search ConsoleAhrefs.comAlituCheck out the new ad, before it hits the Super BowlSupport the show