In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the strategic importance of 'areas we serve' pages for enhancing local SEO visibility. They explain the concept of local relevance, identify key local keywords, and optimize content to attract patients from nearby suburbs and towns.  The episode covers practical tips on structuring these pages effectively, including using authentic photos, case studies, and success stories. Tyson and Jim also highlight the significance of balancing content for search engines and human readers, making this episode a must-listen for podiatrists looking to expand their local patient base.