We start our build series with new clients, existing clients and setting expectations. Our build series guest is Ben Lasseter of Design Ecology in Austin, TX. They are an award-winning landscape architecture and luxury pool design/build firm with an incredible reputation. Sponsored by: Lyon Financial can help you sell more pools by offering your customers the industry’s best financing options! Call 877-754-5966 or visit www.lyonfinancial.net today! [00:01:08] The importance of understanding how a swimming pool is built [00:04:18] Why are we starting with new clients, existing clients, and setting expectations? [00:05:24] What are the things you notice about working with existing customers versus a new customer that you've never worked with before? [00:06:58] Who falls under that existing client category? [00:08:03] Red flags when you're meeting with customers [00:09:39] New builder struggles and transitioning to getting paid for designs [00:12:59] Be realistic for yourself and the industry [00:16:37] Relationship between pool builder and existing clients [00:18:46] Lyon Ad. [00:23:03] Having an influence on home owners and home builder [00:26:22] Is there any advantages to working with a homeowner opposed to the builder? [00:31:01] Do you start with homeowner or home builder? [00:32:04] How to keep clients and relationships [00:36:11] Jmax Plumbing communicating with home builder [00:39:46] How much more valuable do you become when you attach on the landscape architecture side? [00:43:44] What does the landscape architect cover? [00:45:24] Homeowner referrals and architect lead source [00:48:51] Social media for pool builders and the impact it has. [00:55:23] Recap of the episode meeting