Welcome to Pool Chasers Weekly Flash Briefing. The latest news in the swimming pool industry. GOT NEWS? Email [email protected] January 28 2024 Weekly Flash Briefing Web Page Lyon Financial sponsoring the K9s for WarriorsPro Pool Inspectors is the definitive pool inspection app on the market!Pro Pool TrainingFlorida Swimming Pool Association (FSPA) Scores $20 Million Industry Win with Florida Department of HealthSkimmer: The State of Pool Service Industry ReportPool Owners Face Costly Consequences of Freezing TemperaturesPoolCorp acquires Shoreline Pool DistributionFluidra Commits $100,000 to Step Into Swim Drowning Prevention InitiativeFebruary 2024 Trade ShowsNew Pool Industry PodcastsQuote of the Week: “What you are afraid of is never as bad as what you imagine. The fear you let build up in your mind is worse than the situation that actually exists.”Book of the Week: Who Moved My Cheese? By Spencer Johnson, M.DPools in Culture: Lebron James Nike CommercialPool of the Week: Figueira da Foz a City in Portugal