Adidas (ADS ETR) is outperforming their peers YTD, but have had a number of sour celebrity collaborations that have hurt their profits. Is their new extension with Manchester United (MANU NYSE) the pull they need to rise above the rest?

This week, shares of Kellogg (K NYSE) slipped after a photo of TikTok influencer Dylan Mulvaney with Tony the Tiger at the Tony Awards surfaced. Starbucks (SBUX NASD) is also under fire for allegedly banning employees from decorating stores with Pride decorations. Is the 'go woke, go broke'...

Get ready for an exclusive front-row seat to the dynamic convergence of pop culture and the financial markets. In POP BIZ, I bring you up to speed on the latest celebrity business ventures that are making waves on Wall Street. Join me as I dissect the intriguing strategies, analyze the risks and...